Bloo, a virtual YouTuber created by Jordi van den Bussche (kwebbelkop), stands out with his blue hair and personality driven by AI. Amassing 2.5 million subscribers and over 700 million views, he plays popular games like Grand Theft Auto and Roblox. VTubers, originating in Japan, are gaining traction due to advancements in AI that simplify their creation. Bloo’s content is multimedia-driven, combining motion capture and AI technologies from companies like OpenAI and ElevenLabs. Van den Bussche envisions a future where Bloo’s entire persona is AI-managed, though current fully AI-generated videos underperform due to a lack of human intuition. Meanwhile, startups like Hedra are accelerating AI video production, allowing creators to develop animated characters effortlessly. However, the surge of AI content raises concerns about misinformation and the prevalence of low-quality material, termed “AI slop.” Despite these worries, creators argue that AI tools can still foster creativity and varied content.
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