Walmart has partnered with OpenAI to introduce an Instant Checkout feature within ChatGPT, allowing customers to make purchases directly through the AI platform. This innovative function, which previously launched with Etsy and Shopify, currently supports single-item purchases with plans to expand to multi-item carts. Walmart CEO Doug McMillon emphasized this shift aims to evolve e-commerce into a more interactive, personalized experience. The partnership with OpenAI is a key step towards creating AI-driven shopping journeys that proactively anticipate customer needs. Additionally, Walmart is rolling out a custom AI certification program for its employees, further integrating AI capabilities across its operations. The introduction of Instant Checkout is expected to change how shoppers interact with AI chat platforms, as it will influence merchant rankings based on their participation. Merchants will incur a fee for sales through this feature, while customers can enjoy the service free of additional charges.
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