Weber Ranch Vodka has launched an innovative AI chatbot named “Tex,” designed to assist home mixologists by providing cocktail-making tips via text. This cutting-edge tool, accessible by texting #AskTex to 1-940-400-1902 or via the Weber Ranch website, aims to simplify complex cocktail recipes, enabling users to recreate bar-quality drinks at home. Powered predominantly by ChatGPT’s GPT-4 model, Tex also utilizes a wealth of bartender recipes curated specifically for Weber Ranch. The chatbot engages users in a smart, witty Texan style while adhering to strict safety protocols, steering inappropriate queries back to mixology. Founded by former Patrón executives, Weber Ranch taps into the growing trend for agave spirits in the vodka market, emphasizing versatility and unique flavor profiles. With vodka leading spirits revenue at $7.2 billion, Weber Ranch aims for broad distribution across 46 states, enhancing its presence in bars and retail outlets while promoting consumer education and engagement.
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