Infobip, a leading AI-first cloud communications platform, celebrates its 20th anniversary as it launches AgentOS, signaling a pivotal moment in its history. Founded in 2006 by Silvio Kutić and Izabel Jelenić in Croatia, Infobip has evolved from SMS services to a comprehensive omnichannel platform with over 15 integrated communication channels. The company anticipates that agentic AI will revolutionize customer interactions by 2030, allowing personal AI agents to autonomously handle tasks like travel bookings and billing resolutions. According to Gartner, AI agents could outnumber human sellers tenfold by 2028, but only 40% may report improved productivity. Infobip’s unified AgentOS addresses challenges in delivering measurable AI value by streamlining customer data across marketing, sales, and support. Infobip aims to enhance real-time engagement by connecting search intent to RCS for Business, setting a new standard for brand interactions. As it progresses into the agentic AI era, Infobip remains committed to customer-centric innovation.
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