Recent surveys by Trusting News highlight that 94% of news audiences want journalists to disclose their use of artificial intelligence (AI) in reporting. Presented by Joy Mayer at the Investigative Reporters and Editors (IRE) conference, findings reveal that while the public assumes journalists use AI, there’s confusion regarding its implications. Common uses of AI in newsrooms include story summarization and transcription. The survey, conducted in July and August 2024, collected over 6,000 responses from ten partner organizations, emphasizing the importance of transparency. Recommendations include tailoring AI disclosures to specific audiences and integrating them into storytelling, as audience trust is enhanced through context. While some tools, like ChatGPT, may require less disclosure, transparency regarding AI’s role in reporting remains crucial. As AI becomes more commonplace, the expectations for disclosure may evolve, reflecting a growing familiarity with these technologies among audiences.
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