Tuesday, November 11, 2025

Why AI Isn’t the Answer for Your PLG Strategy (But It Transformed Mine)

Unlocking Product-Led Growth in AI: Insights from Cont3xt.dev

Navigating the indie SaaS landscape with AI is not just about fast coding—it’s about deep understanding. My journey with Cont3xt.dev has revealed that product-led growth (PLG) challenges stem from human behavior, not engineering speed.

Key Insights:

  • AI as a Tool: While AI aids in rapid development, it can’t reveal user motivations. Engaging one-on-one with users remains crucial.
  • Activation Moments: Determining when users see real value is pivotal—sign-ups don’t equal success.
  • Testing Quickly: AI allows testing numerous hypotheses effortlessly, but discerning which ideas resonate involves human intuition.

The Reality Check:

  1. Bottleneck Shift: Speeding up code doesn’t equal faster learning.
  2. Affordable Failures: AI makes failing iterations cheaper, encouraging repeated testing.

Curious about how to leverage AI effectively for your SaaS? Join the conversation! Connect with me on LinkedIn and let’s explore together. 🚀✨

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