Wildberries has introduced an innovative AI feature called “Try It On” within its marketplace app, allowing customers to upload photos for a virtual fitting experience. This tool accurately reflects body shape, garment fit, fabric texture, and material appearance in motion, enhancing online shopping experiences. Additionally, Wildberries offers an AI-powered Reviews Summary feature that condenses customer feedback, enabling shoppers to make informed decisions quickly without sifting through numerous reviews. This initiative aligns with the recent RTIH AI in Retail Awards, which celebrated companies like IBM Consulting and Quorso for their contributions to retail innovation. During the event, Scott Thompson, RTIH Founder, emphasized the transformative power of AI in both physical and digital retail spaces, addressing customer pain points and enhancing experiences. For more insights on the awards, stay tuned for the next edition of RTIH magazine, which will feature an in-depth review and downloadable awards brochure.
Source link
Wildberries Unveils AI-Enhanced Features with Animated Product Listings — Retail Technology Innovation Hub
Share
Read more