Wix Enhances Vibe Coding Capabilities Through Recent Acquisition

Wix.com Ltd. has acquired Base44, an AI-powered platform that simplifies custom software creation through natural language, enabling users to build applications without traditional coding. This acquisition enhances Wix’s AI portfolio and aims to broaden its global reach by making digital creation more accessible and intuitive. Base44 employs an automated, chat-based interface that manages technical aspects like databases and deployment, streamlining the development process for users regardless of their technical skills. With established partnerships, Base44 is seen as a perfect fit for Wix’s goals of democratizing innovation in digital environments. Wix CEO Avishai Abrahami emphasized the strategic alignment and shared vision of customer-centric innovation between the two companies. The acquisition, valued at approximately $80 million, underscores Wix’s commitment to evolving online creation tools and maintaining a competitive edge in the digital landscape. Base44 will retain its unique identity while benefiting from Wix’s infrastructure and scale.

Source link