WPP has launched Agent Hub, a new feature on its AI marketing platform, WPP Open, unveiled on January 6, 2026. This internal app store offers “Super Agents” – a curated suite of AI-driven tools designed to enhance both client and workforce collaboration by incorporating agency expertise. Initial offerings include the Brand Analytics Agent for easy access to 30 years of brand data, the Behavioural Science Agent from Ogilvy to leverage human motivation, the Analogies Agent for cross-industry creative solutions, and Creative Brain for ideation support, backed by WPP’s 150 years of experience. WPP emphasizes a bottom-up innovation approach, having developed thousands of bespoke AI agents. Stephan Pretorius, CTO, states that Agent Hub amplifies human brilliance with AI to deliver business-focused solutions. Elav Horwitz, Chief Innovation Officer, describes this AI strategy as an open canvas, democratizing innovation by providing access to top ideas across the organization. This initiative positions WPP as a leader in AI-enhanced marketing solutions.
Source link
Share
Read more