At this year’s Apple Worldwide Developer Conference (WWDC), Apple unveiled a revamped approach to artificial intelligence (AI), focusing on task-oriented applications that utilize on-device models. CEO Tim Cook emphasized empowering developers with new tools, while Senior VP Craig Federighi announced expanded access to Apple Intelligence models for third-party apps. Key features include Live Translation across messaging apps and lyrics translation in Apple Music, showcasing a shift towards practical AI integration.
Additionally, Apple introduced a uniform “Liquid Glass” design language for its software lines—iOS, iPadOS, macOS, watchOS, tvOS, and visionOS—set to release in beta soon. Significant updates to apps include enhanced call screening and fitness routines tailored by AI. Apple aims to leverage its extensive developer base to stay competitive against AI-driven Android devices, avoiding direct replication of features offered by companies like OpenAI and Google, and instead promoting innovation through collaboration.
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