On July 19, Elon Musk announced Baby Grok, a “kid-friendly” app from X, aimed at providing safe and educational content for children. This follows the controversial launch of Grok’s explicit AI chatbot, Ani, which lacks age verification and has been criticized for sexualizing content. Critics, including Haley McNamara from the National Center on Sexual Exploitation (NCOSE), express skepticism about X’s commitment to child safety, questioning the effectiveness of its “kids mode” in preventing access to inappropriate content. Concerns have been raised about X’s previous failure to comply with the UK’s Online Safety Act, with Ireland’s media regulators citing a lack of protective measures. Andy Burrows from the Molly Rose Foundation warned that poorly designed AI products could pose serious risks to children’s mental health. The call to question is whether parents asked for Baby Grok, as safety advocates urge X to bolster protections rather than expand its offerings for kids.
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