Elon Musk’s xAI project is stepping up its game in the competitive generative AI market, aiming to rival giants like Meta, OpenAI, and Google with features integrated into the X platform and the Grok AI app. The highlight of this initiative is the upcoming “Imagine” feature, designed for rapid image and video generation, although the focus is on quality over speed. Musk confidently predicts this tool will redefine AI-generated content, claiming it could revive the essence of Vine through short AI-generated clips. Currently, xAI leverages an impressive 230K Nvidia H100 GPUs, positioning it as a strong contender in AI capabilities. Despite challenges from rivals like Meta and OpenAI, xAI recently secured a significant $200 million contract with the Pentagon, signifying potential governmental alignment. As Musk pushes for xAI’s growth amidst controversies, the project’s success could lead to substantial financial gains, bolstering his other ventures, including Tesla and robotics.
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