Yahoo Partners with Brands to Develop Innovative AI Tools – June 19, 2025

At Cannes Lions, discussions about generative artificial intelligence (GAI) flourished among brand and agency executives. Yahoo highlighted its collaboration with brands to enhance Yahoo Creative, a suite of tools aimed at optimizing advertising campaigns. Since its launch in 2024, active monthly advertisers have surged by 112%, with 55% now managing multiple campaigns. Revenue has grown 43% year-over-year, with projections indicating a 200% increase. Yahoo Creative has partnered with numerous brands to implement data-driven strategies across various platforms, including interactive connected television. The future of Yahoo Creative includes deeper AI integration, faster creative tools, and enhanced personalization for more impactful advertising. Additionally, Yahoo introduced Yahoo Blueprint, an AI-driven optimization engine for real-time bidding, which has achieved a 75% adoption rate, enhancing return on ad spend (ROAS) and improving operational efficiency. Yahoo plans to further explore GAI while optimizing campaign outcomes with minimal manual intervention.

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