YouTube is integrating AI into its future strategy, with significant developments set for 2025. Initially rolled out in June, an AI-powered video search feature is now expanding for YouTube Premium users in the US, primarily through mobile platforms, including iOS, and currently only available in English. This functionality, outlined on YouTube’s experiments page, is being tested until August 20, 2023, with potential for a broader global rollout for Premium subscribers afterward. However, it’s important to note that this AI search will only yield results related to specific topics such as shopping and travel, limiting its overall applicability. For those in the US with a Premium subscription, checking the experiments page may reveal access to this emerging feature. The increased availability aims to gather user feedback and explore its effectiveness as a potential alternative to traditional search methods on the platform.
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