AI misuse, particularly with deepfakes, poses significant challenges for online creators, resulting in unauthorized manipulations of their images. YouTube is addressing this issue by introducing an AI likeness detection tool designed to help creators identify when their likeness is used or altered without consent. This innovative feature, announced in a blog post, is expanding to more users and aims to empower creators by granting them greater control over their digital identities.
Integrated into YouTube Studio, this tool allows creators to verify their identities and access a Content Detection tab, flagging videos that may include AI-generated or modified likenesses. They can easily submit removal requests for unauthorized content directly from their dashboard. Resembling YouTube’s Content ID system, this tool specifically scans for faces rather than music. As misuse of generative AI escalates, YouTube’s proactive measures reflect the tech industry’s trend toward safeguarding users’ images and identities amidst growing deepfake concerns.
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