YouTube is set to introduce new age-estimation technology aimed at identifying users under 18 to better protect teens from harmful content. Utilizing advanced artificial intelligence, the feature evaluates viewing habits, video categories, and account duration, bypassing birthday data. If a user is deemed underage, their experience will be limited by disabling personalized ads and restricting access to certain types of content. In case of age misidentification, users can submit identification to rectify the error. YouTube’s moves come amid the platform’s growing popularity among teens; a Pew survey shows 90% of users aged 13-17 engage with YouTube. The age-detection tool builds upon existing safety features, enhancing parental oversight of children’s accounts. Expected to undergo testing in the U.S. soon, the technology has already seen success in other regions. As YouTube continues prioritizing user safety, it balances this with its commitment to freedom of expression.
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