Google has recently revamped YouTube, intensifying its crackdown on ad blockers, which it deems a violation of its terms of service. Users with ad blockers face playback restrictions and throttled videos, seemingly driving more subscriptions to YouTube Premium at $14/month. In addition, YouTube is implementing AI-driven age detection to tailor content for users, particularly protecting teens by disabling personalized ads and introducing digital wellbeing tools. This feature, currently in testing in the U.S., uses machine learning to analyze user activity, ensuring age-appropriate experiences. YouTube has also updated its monetization policies to combat repetitive content amid rising AI-generated material. The UK’s Online Safety Act further necessitates stricter content controls for minors, boosting the demand for VPNs. Overall, these changes aim to enhance user experience while ensuring platform integrity and protection for younger audiences.
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