YouTube Music has launched an AI-powered playlist generator for Premium subscribers on iOS and Android, allowing users to create personalized playlists through text or voice prompts. Accessible via the Library tab’s “New” button, this feature mirrors offerings from competitors like Spotify and Amazon Music. The introduction aligns with YouTube’s strategy to enhance Premium subscriptions, especially after limiting song lyrics access for free users. YouTube Music is a key growth driver for Alphabet, contributing approximately $20 billion annually across its various subscription services, which include YouTube Premium and YouTube TV. Alphabet reported 325 million paying users in Q4 2025, indicating strong growth in subscription revenue. Recent innovations include an AI music commentary feature and an AI-generated radio function. With plans for increased AI investments looming, YouTube Music is poised to further enhance its user experience and solidify its position in the competitive streaming landscape.
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