As AI technology advances, the threat of deepfake videos is increasing. YouTube has responded by launching an AI Likeness Detection tool targeted at creators in its Partner Program. This tool aims to safeguard creators’ content from unauthorized use, including voice and video manipulation to produce deepfakes. Initially available to a select group, the tool will later be expanded to more creators, who can access it through the Content ID Menu after verifying their identity with a government ID and a video selfie. Once granted access, creators can monitor potentially deepfake videos prioritized by risk level. If a deepfake is detected, creators can request removal or archiving, prompting YouTube to investigate and take necessary action. This tool represents YouTube’s commitment to combating misinformation and protecting creator integrity in an evolving digital landscape. For further insights, explore YouTube’s dedicated resources on mental health and well-being.
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