YouTube is set to expand access to Google’s VEO generative AI tools, specifically for creating Shorts, later this year. CEO Neal Mohan presented this development during the Cannes Lions Festival, celebrating YouTube’s 20th anniversary. The updated VEO model will allow more creators, building on previously limited access, to generate AI-driven content. While the new tools may enhance creativity, Mohan cautioned that genuine storytelling remains crucial amidst a potential influx of lower-quality AI-generated content.
Mohan also shared insightful usage data: YouTube Shorts now average over 200 billion daily views, up from 70 billion last year; daily hours of content viewed on TVs exceed one billion; and YouTube hosts a billion podcast listeners monthly. The latest “Culture and Trends” report illustrates shifts in viewing habits, highlighting a growing demand for both short and long-form content. Understanding these trends could prove vital for creators and marketers engaging with the YouTube platform.
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