At the Made on YouTube 2025 event, YouTube unveiled significant updates aimed at enhancing creator growth, audience engagement, and monetization. Key features include Playables on Live, which integrates interactive games into livestreams, enabling creators to engage with fans and monetize gaming streams effectively. YouTube is addressing discoverability challenges with multi-format streaming, allowing simultaneous horizontal and vertical broadcasts, and introducing React Live Expansion for real-time interaction during streams. Additionally, AI-Powered Highlights will automatically create engaging Shorts from livestreams post-broadcast. New ad formats will run alongside streams, boosting revenue without interrupting viewer experience. YouTube Studio is also upgraded with AI-driven tools like Likeness Detection and AI Lip-Synced Dubs for multi-language content. For podcasters, the platform introduces promotional tools to create engaging short-form content to attract listeners. These updates emphasize YouTube’s commitment to AI integration, discoverability, and monetization opportunities for creators.
