DoorDash is innovating beyond food delivery with its AI-driven app, Zesty, designed to help users discover new dining options. Users can input natural language requests—like “find me a late-night sushi restaurant in Chicago”—and receive customized recommendations based on aggregated web data, including Yelp reviews and Google Maps ratings. With a built-in social feature, Zesty allows users to share photos and experiences, enhancing community engagement. The app’s AI capabilities differentiate it from traditional search engines; it compresses and personalizes information to deliver quick, relevant results. As 60% of U.S. adults utilize AI for information gathering, businesses must adapt to stay competitive in this evolving landscape. Brands should invest in generative engine optimization (GEO) and maintain a presence in earned, shared, and owned (ESO) media to enhance visibility. By monitoring brand mentions and customer feedback, local businesses can optimize their chances of being highlighted in AI recommendations, thereby increasing customer engagement.
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