At Zeta Live 2025, Zeta Global (NYSE: ZETA) introduced Athena by Zeta™, a groundbreaking superintelligent agent that redefines enterprise marketing. This innovation leverages Zeta’s proprietary data cloud and contextual intelligence to create a personalized digital workspace for marketers. Athena enhances decision-making and maximizes ROI by providing instant answers and intuitive interfaces that streamline interactions between humans and AI. Integrated within the Zeta Marketing Platform, Athena features a comprehensive suite of agentic apps, offering capabilities such as Zeta Answers, Advisor, Workflows, Simulator, and Insights, all designed to accelerate productivity and deliver measurable business outcomes. Built on a robust foundation of security and compliance, Athena ensures reliable and safeguarded marketing strategies. Anticipated to enter early access in Q4 2025 and achieve full availability by 2026, Athena promises to transform how marketers engage with AI, fostering creativity and driving exceptional results for clients.
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