On January 6, 2026, Zeta Global Holdings Corp experienced an 8% increase in share price following its announcement of a strategic collaboration with OpenAI at CES 2026. This partnership aims to enhance Zeta’s Athena marketing “agent,” with broader beta access now available and a full rollout expected by Q1 2026. Investors are keenly monitoring whether these advanced AI capabilities lead to increased revenue, with the next earnings report due in late February. The partnership is essential in the competitive marketing-tech landscape where AI integration is crucial for targeting customers and optimizing ad spending. Early beta feedback highlights features like “Insights” and “Advisor,” which enhance marketing strategies through conversational intelligence. Analysts note that this collaboration may distinguish Zeta from larger competitors such as Salesforce and Adobe. However, investor caution remains, as the focus will be on converting beta usage into sustainable revenue growth.
Source link
Share
Read more