Zillow (NASDAQ: Z) is leveraging artificial intelligence to revolutionize the real estate industry, as CEO Jeremy Wacksman shared with Forbes. The company is piloting AI tools designed to streamline workflows for buyers, sellers, agents, and loan officers. These tools can summarize calls and suggest next steps, ultimately aiming to reduce paperwork and manual processes. Zillow is also innovating its property listings with AI-powered “super listings,” featuring immersive 360-degree visuals and drone footage for virtual home tours. This technology is designed to enhance the digital real estate experience for both consumers and professionals. Wacksman emphasized the need for a dual-facing technology strategy, integrating software for both homebuyers and agents to improve efficiency and reduce stress in the buying process. Ultimately, Zillow hopes that generative AI will empower users and transform real estate agents into trusted advisors rather than mere information gatekeepers, enhancing overall customer satisfaction.
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