Zoho’s messaging app, Arattai, has gained significant traction, surpassing 1 million downloads on the Play Store in just one week. Initially soft-launched in 2021, Arattai is positioning itself as a strong “made-in-India” alternative to popular global messaging platforms. The app offers a comprehensive range of features, ensuring a competitive edge in the crowded messaging market. Users can enjoy seamless text messaging, high-quality voice and video calls, engaging stories, dedicated channels, and convenient media sharing, all within a user-friendly interface. With its rapid growth and focus on local innovation, Arattai is set to capture the attention of users seeking a reliable and feature-rich messaging solution. This surge in downloads is indicative of a growing trend towards supporting homegrown tech platforms, enhancing the options available for users in the digital communication space.
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