In Q2 2025, Meta reported a net income of $18.33 billion, marking a 36% increase year-over-year. CEO Mark Zuckerberg highlighted the transformative impact of AI integration in Meta’s apps, revealing a 5% uptick in time spent on Facebook and a 6% rise on Instagram. These enhancements focus on improving user engagement and delivering tailored content. Despite concerns about the proliferation of AI-generated content—referred to as “AI slop,” particularly on Instagram—Meta reported 3.4 billion daily users across its platforms, a 6% year-over-year increase. Advertising revenue also surged, with a 22% rise in ad income and a 9% increase in cost per ad. While no detailed explanation of AI’s role in enhancing user experience was provided, Meta AI has emerged as a notable competitor to ChatGPT in local chatbot usage. Future implementations of large language models in Threads are anticipated, ensuring AI’s continued presence in digital interactions.
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