As Black Friday and Cyber Monday 2025 approach, the ecommerce landscape is experiencing a transformative shift driven by artificial intelligence (AI). A recent Pro Carrier survey reveals that 69% of shoppers are eager to use AI agents for holiday shopping, with 60% aiming to leverage AI for deals and 56% for personalized experiences. This trend highlights AI’s role in optimizing consumer behavior, as it contributed to $60 billion in sales during last year’s Cyber Week. Retailers are urged to adopt AI for predictive pricing and personalized recommendations, particularly as consumer preferences shift towards AI-driven tools over traditional search. Forecasts predict Black Friday and Cyber Monday will generate up to $41.1 billion in online sales, harnessing AI to enhance efficiency and boost spending by 30%. Brands must adopt AI early to capitalize on this projected 45% pre-BFCM growth, balancing innovation with consumer transparency to build trust and loyalty.
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