The conversational AI market has transitioned from a novelty phase to a structural reliance phase, as highlighted in the “Agentic AI Report” by PYMNTS Intelligence. With 49% of U.S. adults having used AI assistants by December 2025, growth is shifting from new-user acquisition to deeper engagement among existing users. The report indicates that user segmentation reveals 10% are “power users,” actively performing numerous AI tasks each month, embedding AI into daily activities like shopping and finance. While overall AI usage plateaued from October to December, reliance on AI for tasks like financial management and shopping discovery is increasing, especially among power users who prefer AI over traditional search methods. Data shows significant shifts, with 48% of power users now using AI for financial tasks. Moreover, platforms like ChatGPT dominate, as consumers become accustomed to AI in their routines, highlighting the importance of understanding these behavioral shifts for businesses navigating the AI landscape.
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