Jessica Camilleri-Shelton, a UK-based copywriter and content creator, has transformed her career by integrating AI tools into her workflow over the past two and a half years. By leveraging AI, she has doubled her income from copywriting and reclaimed two eight-hour workdays to focus on building her own business aimed at helping professionals “future-proof” their careers using AI. Prominent tools in her arsenal include ChatGPT for daily planning and task management, Claude for writing assistance, and Perplexity for research. She also uses Fathom to capture meeting notes and Canva for graphic design, enhancing her social media presence, which grew to 20,000 TikTok followers in just eight weeks. Camilleri-Shelton emphasizes the importance of understanding AI’s strengths, setting boundaries around its use, and maintaining a balance between AI assistance and personal judgment. Through selective mastery of AI tools, she has significantly improved her productivity and creative output.
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