Phia, the AI-driven shopping agent founded by Phoebe Gates and Sophia Kianni, recently secured $8 million in seed funding led by Kleiner Perkins. Notable investors include Hailey Bieber and Kris Jenner, reflecting strong confidence in Phia’s potential to revolutionize online shopping. Launched in April 2025, Phia features a user-friendly iOS app and mobile browser extension, assisting consumers in making informed purchase decisions by comparing prices, calculating resale values, and summarizing product details. The app has quickly amassed 500,000 users and over 5,000 brand partnerships while generating millions in sales. Phia’s extensive catalog includes billions of items, making it a leading platform for secondhand fashion in the U.S. The company plans to enhance its services with a personalized shopping agent and advanced multimodal technology for tailored recommendations. Moving forward, Phia aims to expand its operations and bolster its team, positioning itself as a disruptive force in the E-commerce landscape.
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