In late 2025, Meta Platforms disrupted the “Chatbot Era” by acquiring Manus AI for over $2 billion, marking a pivotal shift to autonomous AI systems. This move aims to transform customer experience (CX) by elevating AI capabilities from simple conversation to complex task execution. Similar to its 2012 Instagram acquisition, this strategic purchase positions Meta at the forefront of the “Agentic Web.” Manus AI delivers an “action engine,” enabling AI to autonomously perform tasks in real-time, notably on platforms like WhatsApp Business. This integration allows small to medium-sized businesses (SMBs) to manage operations, from processing returns to personalized marketing, significantly enhancing customer engagement. Unlike traditional chatbots, the agentic AI can execute multi-step tasks independently, offering a seamless user experience. This acquisition is a crucial step in democratizing advanced AI tools and solidifying Meta’s role in shaping the future of digital interactions, set to accelerate throughout 2026.
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