OpenAI is testing advertising in ChatGPT, collaborating with major brands like Adobe, Audible, Ford, and Target in a pilot program. Ads launched on Monday for logged-in adult users on the free tier and ChatGPT Go subscription. These advertisements appear at the bottom of ChatGPT responses, distinct from the primary content, and are tailored using keywords and user chat history. Adobe promotes products like Acrobat Studio and Firefly, while Audible emphasizes user trust alongside ad effectiveness. Target’s keyword-driven ads enable contextual promotions, such as showcasing kitchen appliances when relevant. Other participating brands include Williams-Sonoma and HelloFresh, focusing on reaching users actively seeking solutions. Advertisers also encompass Ford, Mazda, and Mrs. Meyer’s, with OpenAI reportedly charging $60 per 1,000 views, significantly higher than Meta’s rates. This strategic move marks a significant shift in how conversational AI can integrate advertising while maintaining user engagement and value.
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