Adobe has launched new partnerships for its Firefly Foundry generative AI platform, collaborating with talent agencies like Creative Artists Agency and directors such as David Ayer. Firefly Foundry aims to develop customized generative AI models for specific brands, facilitating the creation of images, videos, audio, and 3D outputs. Positioned as “commercially safe,” Adobe’s model addresses rising concerns around rights management and content ownership in the generative AI realm. The platform is designed to enhance studio workflows across production cycles, including ideation and post-production, while reducing the need for costly reshoots. Adobe also emphasized its commitment to safeguarding creator rights through partnerships with educational institutions like Parsons School of Design. With Firefly Foundry, Adobe aims to empower creators while ensuring ethical AI use, aligning with the growing trend of integrating AI tools in creative fields. This innovation positions Adobe at the forefront of a transformative era in media and entertainment.
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