Adobe has launched Firefly Foundry, a generative AI tool tailored for media and entertainment companies, amid ongoing discussions about AI’s impact on filmmaking. This innovative tool empowers studios to customize Adobe’s Firefly AI models using their proprietary content, generating images, videos, audio, and 3D outputs that resonate with brand identities. Sean Bailey from B5 Studios highlighted Firefly’s potential to enhance premium storytelling across various formats. The tool supports all filmmaking stages—pre-production, production, and post-production—facilitating story development and editing workflows. Jamie Byrne of Promise Advanced Imagination emphasized how integrating Firefly enhances creative freedom while ensuring responsible AI use. With a focus on protecting creators’ rights, Bryan Lourd from CAA noted its role in fostering a responsible AI ecosystem. Furthermore, Adobe is collaborating with educational institutions like Parsons School of Design to explore AI’s creative applications. This commitment positions Adobe and Firefly Foundry as transformative forces in the future of storytelling and creative expression.
Source link
