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Agentic AI Fuels the Next Wave of Growth in Digital Commerce

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Agentic AI Unlocks the Next Growth Phase in Digital Commerce

Agentic AI is revolutionizing eCommerce by introducing autonomous digital agents that streamline transactions based on consumers’ preferences. Unlike earlier chatbots, these AI models can independently search, compare, and make purchases, enhancing the shopping experience. With 45% of consumers open to using agentic AI for transactions, the technology promises to improve convenience for shoppers while offering new efficiencies for businesses. However, significant trust and compliance challenges remain, as 95% of consumers have concerns about security and fraud risks in agentic commerce. Major players like Worldpay and Google are addressing these fears through partnerships and innovations to ensure secure, transparent transactions. As the global market for agentic commerce is projected to reach $1.7 trillion by 2030, businesses must build robust infrastructures, integrate these technologies, and establish industry standards to stay competitive. With the right measures in place, agentic AI can transform the digital economy while fostering consumer confidence.

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