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AI Agent Developers: The Hottest New Role in Advertising

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AI agent developers have become adland’s in-demand role

As marketing agencies and brands enter the AI agentic era, the demand for skilled AI agent developers is surging. The newly emerging role of chief AI officer highlights the competitive landscape for talent within indie agencies and holding companies. Shannon Moorman from WPP emphasizes the need for early adopters of AI tools who can effectively develop AI agents. Companies like Lloyds Banking Group are hiring experts like Aritra Chakravarty to spearhead these initiatives. Positions such as “solutions architects” and “AI agent developers” are highly sought after, attracting competitive salaries between $70,000 to $180,000. Agencies are pivoting their business models around AI, necessitating a blend of talent capable of practical implementation and innovative problem-solving. Hiring managers face fierce competition from tech firms, indicating a critical need for skilled professionals who can integrate AI systems and redefine organizational workflows. The focus is on fostering both existing talent and bringing in AI-native engineers to lead digital transformation.

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