Bumrungrad International Hospital, a leading medical center in Asia, is revolutionizing healthcare with the implementation of Salesforce’s Agentforce, an agentic AI platform. Unlike traditional automation, Agentforce manages end-to-end tasks, enhancing patient experiences by eliminating wait times for hospital appointment bookings. The hospital already utilizes Salesforce’s Customer 360 CRM but has reached the limits of automation, prompting the shift to agentic AI that performs complex tasks autonomously.
For Thailand’s Industrial Estate Authority (IEAT), Agentforce acts as a virtual assistant, streamlining investor guidance by centralizing data and ensuring quick responses to inquiries. Both organizations aim to transition from reactive to proactive approaches, prioritizing speed and transparency.
As Thailand faces aging populations and tightened labor pools, adopting agentic AI is becoming essential for survival. Bumrungrad and IEAT set benchmarks for operationalized AI, positioning themselves as leaders in a rapidly evolving digital landscape. This proactive approach could redefine healthcare and investment sectors in Thailand and beyond.
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