Aurasell, the first AI-native CRM platform, launched in August 2025, raising $30 million in seed funding within just 28 hours. Founded by ex-VMware and Twilio operators, Aurasell aims to consolidate over 15 sales tools into one platform, cutting go-to-market (GTM) tech stack costs by 50% while enhancing sales reps’ productivity by saving 30-40% of admin time. The platform’s AI architecture redefines sales processes by automating tasks such as prospecting, forecasting, and deal coaching, unlike traditional CRMs that simply add AI features.
Targeting mid-market companies, Aurasell offers a B2B SaaS model starting at $20,000 annually. The rapid funding success highlights investor interest in AI-native solutions amid a stagnant CRM landscape. Aurasell’s innovation signals the potential for disruption, providing sales teams with powerful tools to overcome tool sprawl and inefficiencies. Meet the team at the 2026 SaaStr Annual + AI Summit, May 11-13, in the SF Bay Area.
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