AI is not just a future concept; it’s currently reshaping industries, especially marketing. A McKinsey study reveals that 75% of organizations have integrated AI into at least one function of their business. While generative AI tools can enhance creativity by streamlining processes, many companies, especially in India, are still in the early stages of effective AI adoption, indicating a need for skill development. Creativity thrives on adaptation—AI acts as a tool, akin to a piano requiring a skilled musician. The true essence of creativity lies in human insight, discernment, and the ability to evoke emotions. As organizations ramp up AI usage, they must also focus on training teams to harness its potential responsibly. Ultimately, the challenge isn’t AI eliminating creativity but rather ensuring that creatives continue honing their skills to remain indispensable. The future belongs to those who merge AI efficiency with human artistry, recognizing that true creativity stems from practice and passion, not convenience.
Source link
