Subscribe to Auto Remarketing for the latest insights in the pre-owned vehicle market. A recent Cars.com survey reveals that 44% of car shoppers utilize AI-driven search tools, significantly influencing their buying decisions. With the launch of its AI search engine, Carson, Cars.com highlights the growing role of AI as a trusted research partner in vehicle shopping. Notably, 73% of AI tool users appreciate the time savings from conversational queries, while 71% trust these tools for unbiased vehicle information. Despite concerns about potential biases in AI recommendations, two-thirds of consumers still rely on car-shopping sites for dependable data. Many prefer a hybrid approach, valuing both AI insights and direct interactions with salespeople. As car purchases are significant financial decisions, technology like Carson aims to simplify the search and facilitate seamless dealer connections. Stay informed by subscribing for daily updates and industry trends in used-car retailing.
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