According to Similarweb’s analysis, social media generates four times more traffic than AI chatbot services, yet AI is experiencing rapid growth at seven times the pace. Both platforms see similar user demographics, with a peak in the 25-34 age range, although AI users are slightly older. Device usage diverges, as social media traffic is evenly split between desktop and mobile, while 72% of AI tool traffic comes from desktops, indicating that AI chatbots are primarily utilized for work and productivity. Users spend more time on social media, whereas AI interactions are typically brief and task-focused. Both segments rely on direct traffic, but AI services depend more heavily on it (73% compared to 50% for social media). Social media benefits from organic search traffic due to its publicly indexed content, while AI chatbots lack searchable content, leading users to navigate directly to their chosen tools.
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