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AI: Crafting Designs That May Miss the Mark

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Unlocking the Potential of AI in Product Development

In my book, “Products People Actually Want,” I want to clarify a misconception—I’m not anti-AI. Rather, I believe these tools are transformative when used intelligently. Here’s why:

  • AI as Leverage: It accelerates creativity and productivity. Many misunderstand AI as a replacement for thought; it’s an enhancer of it.
  • User-Centric Focus: The core problem isn’t AI; it’s creating without understanding real user needs. Too often, products are built that don’t address any genuine issue.
  • The Future Demands Insight: As designers, the key skills will evolve toward taste and curation. AI can speed up mundane tasks, but human insight remains irreplaceable.

AI amplifies your capabilities. It can help refine your work, but without a strong understanding of your customers, it only facilitates building the wrong things faster.

Explore how to harmonize human insight with AI prowess!

👉 Share your thoughts and experiences below!

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