AI-driven traffic on retail platforms skyrocketed by 805%, as reported by Adobe, largely due to the introduction of smart tools like Walmart’s Sparky and Amazon’s Rufus. Suzy Davidkhanian from eMarketer emphasized that consumers are leveraging these advanced features to find products faster. E-commerce sales experienced a notable 10.4% increase, significantly outpacing the 1.7% growth seen in physical stores, highlighting a strong preference for online shopping. Popular products during this surge included LEGO sets, Pokémon cards, Nintendo Switch and PlayStation 5 gaming consoles, as well as Apple AirPods and KitchenAid mixers. This data underscores the transformative impact of artificial intelligence in retail, enhancing consumer experiences and driving significant online sales growth. As e-commerce continues to evolve, retailers must adapt to these trends to maximize their market presence and capitalize on consumer preferences.
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