Apple has introduced a crucial update to its iOS App Store guidelines, emphasizing user data protection amid growing concerns about AI practices. All app developers must now “clearly disclose” to users if personal data will be shared with third parties, including third-party AI, and must obtain explicit permission prior to sharing. This marks the first instance of AI being addressed in Apple’s App Review Guidelines, which carry mandatory compliance. Apple asserts it will reject apps that violate these guidelines, showcasing its cautious stance on AI under CEO Tim Cook, who prefers the term “machine learning.” Recent lawsuits against Apple regarding improper use of copyrighted material for AI training highlight the legal challenges in Silicon Valley. Despite being perceived as an AI laggard, Apple aims to enhance user trust by ensuring transparency in data sharing, positioning itself as a leader in user privacy.
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