Sony’s enterprise artificial intelligence platform, leveraging Amazon Web Services (AWS), handles 150,000 inference requests daily, with projections to increase by 300 times soon. This platform, accessed by Sony’s global workforce, aids in content creation, inquiry responses, forecasting, fraud detection, and innovation. Key features include Amazon Bedrock AgentCore for managing AI agents and an AI model intended to enhance review processes by 100 times. Sony is also creating an engagement platform linking its diverse sectors, including electronics and entertainment, utilizing AWS tools like Amazon SageMaker. Chief Digital Officer Tsuyoshi (John) Kodera emphasized the transformative power of data and AI in enhancing connections between fans and creators. AWS CEO Matt Garman commended the partnership’s evolution from gaming support to broader enterprise AI transformation, with 57,000 employees leveraging evolving AI capabilities. This ongoing collaboration underscores Sony’s commitment to operational efficiency and innovative customer engagement strategies.
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