In Tamil Nadu, the political landscape is rapidly changing due to the adoption of AI technologies in campaigns, particularly ahead of the 2026 Assembly elections. An AI-generated video featuring C N Annadurai and actor-politician Vijay sparked ethical debates and established a precedent for AI use in political messaging. Major parties, including DMK, AIADMK, and BJP, quickly integrated AI for creating engaging content, such as short clips with automated subtitles and animations. However, the misuse of AI has led to deepfake scandals, prompting police interventions. AI is now seen as a strategic asset, automating voter interaction and data analysis, thereby enhancing campaign effectiveness. Political consultancies are leveraging AI for real-time communication with voters, identifying issues, and refining strategies. While AI accelerates content creation, traditional ground-level insights remain vital for decision-making, ensuring that AI complements, rather than replaces, established political practices. This marks a significant evolution in Tamil Nadu’s political communications landscape.
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