U.S. consumers are projected to spend $14.2 billion on Cyber Monday, according to Adobe Analytics, marking a 6.3% increase from last year. This surge follows a record $11.8 billion in online spending on Black Friday. AI-powered shopping tools are influencing these trends, helping consumers make informed purchases while alleviating concerns about tariff-driven price increases. Caila Schwartz, from Salesforce, highlights AI as a critical factor in directing consumers to buy. Major categories driving Cyber Monday sales include electronics, apparel, and furniture. Retailers are strategically managing discounts and introducing early promotions, as exemplified by Walmart’s phased sales starting on November 14. The upcoming holiday season is characterized by a substantial 670% increase in AI-driven traffic to retail sites compared to last year. With these advancements, retailers are using AI to enhance shopping experiences and boost sales.
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