AI merchandise is booming as tech companies embrace unique branding. Recently, Anthropic hosted a successful pop-up event in West Village featuring their sought-after “thinking” caps, part of a Claude-themed collaboration with Air Mail. The trendy caps quickly went viral, attracting a crowd of tech enthusiasts eager to showcase their involvement in the AI revolution. Sunita Mohanty, a cofounder of AI healthcare startup Vibrant Practice, secured a cap and noted the event’s popularity among engineers and startup founders. Meanwhile, OpenAI celebrated its success at Dev Day by gifting exclusive token plaques to notable developers, emphasizing the growing status symbols within the AI community. Other companies, like Cursor, distributed unique items like a functional tab button, further heightening demand for limited-edition merchandise. As AI continues to capture mainstream attention, enthusiasts rally around these symbols, eager to show they’re part of this transformative movement.
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