Spiritual and devotional platforms like AppsForBharat, Utsav, Bhagva, and astrology startup Vaya are leveraging artificial intelligence (AI) to enhance user experiences. These platforms utilize AI for tasks such as matching devotees with suitable priests, real-time chant translations, and predicting astrological trends. The shift towards AI aims to deepen engagement and streamline spiritual practices, especially following the pandemic’s surge in online interactions. Vaya, which recently secured Rs 13 crore in funding, allocates a substantial portion for AI developments, significantly enhancing accuracy in generating birth charts and addressing user inquiries about careers and relationships. Additionally, Bhagva is innovating personalized puja kits and pandit matching, utilizing AI for tailored spiritual experiences. Content creation has also accelerated, with Utsav highlighting AI’s role in user acquisition through engaging content. These startups are expanding their reach internationally, drawing significant venture capital interest and funding, with AppsForBharat recently raising Rs 175 crore to bolster its AI initiatives.
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